Selling AI: The hype, the FOMO and the fear factor

SUMMARY

If you are building a company using applied AI, how much should you be shouting about the AI? Generally customers will buy your product if it solves a problem for them or adds value. What it does is normally more important than how it does it. So does telling them that you’re using AI in your solution help to sell it, or does it risk customers backing away in fear? And aside from wanting to drive sales, is there a moral obligation to tell potential customers your product “may contain AI”?

Similarly tech investors want a good business opportunity to invest in. They need to understand aspects of the technology, but does pushing the AI aspect get them excited or have them rolling their eyes and sighing?

The final member of this panel will be chosen from sessions with founders, you can find out more about it here.

Illustration by Clare Mills: https://www.listenthinkdraw.co.uk/

PANELLISTS