Siobhan Brady

Sales and Marketing Lead at UB-OK

Session: Building Inclusive Al: language, dialect & identity

Siobhan spearheads the marketing and commercialisation strategies of UB-OK. Drawing on her decade-long experience in the beauty industry, Siobhan brings a wealth of expertise in developing market-leading products and campaigns on a global scale. She has also led several global compliance projects, localising entire brand portfolios into multiple languages. Siobhan’s passion for mental health and wellbeing brought her to UB-OK and she is particularly interested in the use of language in building brand relationships and fostering trust among consumers.